Highly innovative but deliberately simple, the Nike+ FuelBand is motivation on your wrist. You set a target for how active you'd like to be each day; a built-in 3 axis accelerometer measures your activity, and a single button interface shows you how much NikeFuel you've earned and how close you are to your daily goal. The Nike+ FuelBand translates movement into meaningful and motivating data, which transforms the way you think about sport and activity. Through constant interaction with your Nike+ FuelBand, fitness becomes a game, like a scoreboard on your wrist.  As you track your progress throughout the day, your motivation is to get to green.
Goal Animations
Interaction Model / Wireframes
Flash Prototype
Nike+ FuelBand
Published:

Nike+ FuelBand

Nike's wearable device that tracks your active life with NikeFuel - A universal way to measure movement for all kinds of activities.

Published: